realtor
  • December 4, 2024
  • Reading time about 7 minutes

Modern-day buyers and sellers turn to real estate platforms like Zillow, Realtor.com, or Redfin when they want to buy or sell a property. Over the years, these platforms have become popular because of the tons of listings and the ease they have brought to buyers and sellers. What if there’s a better real estate platform in the market that can take the property buying or selling experience to a new level of innovation, automation, and user experience?

Yes, you’ve read it right! BidHom has emerged as a great alternative to these renowned platforms owing to the features it offers and the efficiency it brings for the realtors. Before you dismiss the revelation, let’s take you through why BidHom might be a better choice for your real estate business.

What Do Agents and Brokers Need in a Real Estate Platform?

Before we even begin comparing platforms, it would be helpful to reflect upon what really matters when buying, selling, or even merely managing real estate. The buyer, seller, or agent will probably care for the following:

· Easy User Interface: No one really wants to deal with something that is confusing or clunky, right?

· Accurate listings and pricing: Buyers want real-time, trustworthy information about homes.

· Tools for professionals: If you are an agent, you want something that helps you stay organized and competitive without being buried in extra fees.

· Affordability: Real estate technology isn’t cheap, so you don’t want to be spending more than you need to on a platform.

The good news is that BidHom seems to tick off most of these boxes, and here’s why.

How Zillow, Realtor.com, and Redfin Stack Up—and Where They Fall Short?

There is no denying the popularity of Zillow, Realtor.com, and Redfin. Yet, though they have been in existence for a long time, their models are not always ideal for everyone. Let’s look closer.

Zillow:

Though Zillow made a statement with their tool Zestimate, which assesses a home’s value, it’s often wildly inaccurate in doing so for the off-market properties. Not to forget, they make money through agents who pay to boost their listings, which can make it hard for smaller agents to get the visibility they deserve.

Realtor.com:

Realtor.com is trusted because it’s integrated with MLS data, but here’s the catch: it’s also built for agents who pay to advertise. So, even though the listings are reliable, it’s more of a platform for realtors than for consumers looking for a truly personal experience.

Redfin:

Redfin has a more modern approach, offering a combination of real estate search with brokerage services. It’s appealing because of its lower fees, but there are some limitations. For example, you can only access certain areas where Redfin has agents. This might work for city-dwellers, but less so for those in more remote areas.

All three are well-established, but each comes with its own shortcomings that might not be what you’re looking for—especially if you’re an agent or a buyer looking for more control.

Why BidHom Stands Out: The Key Benefits

It’s not only about doing it better but also offering something that isn’t there in these popular platforms. BidHom offers much more than what Zillow, Realtor.com, and Redfin offer.

Designed for Real Estate Professionals

One of the first things you’ll notice with BidHom is how it’s tailored to real estate agents and brokers. If you are in a business that deals with buying and selling properties, you might be pretty tired of competing for attention on a platform that makes you just another listing. BidHom gives you more freedom. You can create your very own real estate agent website with customizable features that underscore your listings, show off your expertise, and manage your leads well—all without having to rely on someone else’s platform to get you noticed.

This level of control is especially beneficial for agents who want to create a more personal connection with clients rather than getting lost in a sea of paid ads.

Real-Time Updates and Accurate Listings

Imagine a buyer browsing a listing online, only to find out it’s already been sold. It’s frustrating, right? BidHom ensures that the information your clients see is up-to-date, with real-time updates on listings. This is a huge benefit for buyers who don’t want to waste time on homes that are already off the market.

More importantly, BidHom stresses providing accurate pricing and detailed property information. Even without the flashy Zestimate that Zillow offers, you can rely much more on the data it provides. And for the buyer, it means less surprise and more confidence in one’s choices.

Auction Features: The Real Game-Changer

Real estate auction software is another aspect that makes BidHom different from the rest. Auctions are a great way of selling properties, and online auctions can be run with a platform that is easy to use on BidHom. A seller who wants to make some excitement in the sale, or an agent who needs to offer something new to the clients, the auction tool is one of the major benefits BidHom offers.

This is a feature that’s not available on Zillow or Redfin, which tend to focus more on traditional sales models. If you’ve ever wondered about the potential of auctions in real estate, BidHom is making that dream a reality.

Affordability and Flexibility

Another big plus in BidHom is its pricing. Unlike Zillow and Realtor.com, which charge agents hefty per-lead fees or membership subscriptions, and Redfin, which charges agents a subscription-based fee, BidHom puts the control of your personal website in your hands in flexible packages. There aren’t any hidden costs for services you don’t really need. Instead, go for a plan that fits your budget requirements and meets your specific needs.

This affordability makes it a fantastic option for agents interested in staying within budget with powerful tools to grow the business.

Intuitive User Experience

Let’s face it—real estate platforms can be overwhelming. Listings, photos, price estimates, agent contacts. The list goes on. BidHom takes a much simpler approach with a clean, intuitive interface that makes browsing and managing properties straightforward. Whether your potential client is browsing a listing or signing up to start an auction, the site is easy to navigate, saving them time and frustration.

Is BidHom your best bet?

If you’re an agent, BidHom certainly offers a level of flexibility, control, and value that many of the bigger platforms just can’t match. You can build up your own real estate agent website, run auctions, and manage everything about your business in its entirety without having to think about the costs.

If you are a broker, then BidHom offers even more tailored real estate brokerage solutions for scaling your business. As a broker, you need a platform that supports multiple agents, offers customizable features for different types of real estate listings, and provides a seamless interface for managing both transactions and team workflows. BidHom empowers brokers to own their branding, set custom terms for auctions, and track detailed analytics across all transactions.

What’s better than experiencing the BidHom difference for yourself?