- June 21, 2024
- Reading time about 5 minutes
Real estate marketing is taking an interesting turn, with more realtors choosing digital platforms to do their business. Every real estate agent website seeks higher search engine rankings and more website traffic to unlock more business opportunities. As a realtor who has invested heavily in building a real estate broker website, cracking how SEO works on its own can be tricky and tiresome.
Understanding how Google rankings work can be hard for realtors. Spending a great budget on SEO and marketing can generate good leads, but again, it’s not a feasible option for many agents and brokers. A real estate marketing platform that automates most marketing efforts is the need of the hour. Before we discuss how BidHom fits those shoes, let’s discuss the best ways to boost Google rankings for real estate agent websites.
Keywords are your Frontline SEO Troop.
The SEO foundation stands firm on the strategic use of keywords. The first step to keyword optimization is researching the relevant keywords. You can start by identifying the terms and phrases potential clients are using to search for real estate services. You can strategically place these keywords in your website domain name, page titles, headings (H1, H2, H3), meta descriptions, blogs, and different web pages. This keyword optimization enhances your website’s utility for related queries and helps you rank higher
External Linking can Impress Google Algorithms.
Google is a keen observer of quality and relevance. While building external links, ensure that you are doing so from reputable and authoritative sources related to the real estate industry. You can start linking with industry associations, market reports, reputable news sources, and trustworthy government websites. These backlinks build credibility in the eyes of website visitors, which can be a real boon for your Google ranking.
Quality Matters, Not Word Count.
Content depth wins any day over content length. Long-form content pieces are known for driving SEO, but not at the cost of quality. Engaging and informative content that addresses readers’ doubts on common real estate concerns or provides a solution resonates more with the target audience. Content depth is determined by how comprehensively you have covered the topic and showcased your authority in the real estate sector.
Mobile Experience is Paramount.
It’s the age of smartphones and having a mobile version of your real estate agent website is a must to succeed. The user experience being at the top of customers’ minds needs to be given proper attention. Mobile responsiveness has everything to do with quick-loading pages, high-quality images, infographics, videos, and intuitive layout. A mobile responsive website faces a lower bounce rate which is a great validation for Google’s ranking algorithms.
Clean URL Works Better.
Your real estate website’s URL structure plays a huge role in search engine ranking. A clean and concise URL is preferable over a lengthy and complex URL with unnecessary strings of numbers. Clean URLs are easy to understand and make it easier for search engines to crawl and index your pages effectively.
Website Refresh is a Must.
Updating the real estate agent website at regular intervals to apply the latest industry trends, market insights, and relevant news updates in the real estate domain. By regularly updating your website content with the latest information, you can keep it relevant for visitors. While the publish date itself may not be a direct ranking factor, fresh and relevant content signals to Google that your website is active, authoritative, and valuable to users searching for real-time information. Consider creating blog posts, market reports, neighborhood guides, and other content formats that resonate with your target audience and address their evolving needs.
Video Content Engages Better.
Video content is widely welcomed by potential clients. It boosts the real estate broker website’s visibility tenfold. Compelling videos and creative content on trending real estate topics, property listings, property tours, market trends, and client reviews entices users effectively. By ensuring that these videos are easily shared on social media platforms, you can boost your website’s traffic.
Backlinks Strengthen your SEO Game.
Backlinks, also known as inbound links, play a crucial role in SEO and Google’s ranking algorithm. Aim to build a diverse and natural backlink profile from reputable and relevant websites within the real estate industry. Seek opportunities for guest blogging, collaborations, partnerships, and content sharing with other industry professionals, influencers, and organizations. Quality backlinks from trusted sources act as endorsements of your website’s credibility, authority, and relevance. However, avoid spammy or manipulative link-building tactics, as they can result in penalties from search engines.
Social Media Engagement is Crucial.
Social media engagement is not directly related to Google ranking, but it indirectly helps your real estate agent website get massive traffic. When you have a strong social media presence, you can share your blogs and videos on your social media handles. It will drive more traffic to your real estate broker’s website. You can share your website content, property listings, market insights, client testimonials, and industry trends on your social media to lure them to your website for enhanced traffic.
Automate Real Estate Marketing with BidHom
BidHom is a leading online auction platform and a real estate website builder that comes with highly enticing layouts and templates. With user experience at the pinnacle of its priority list, BidHom helps you build a highly relevant website with the best SEO practices at its core. From crafting a highly engaging user interface to automating email marketing, it does it all in a few simple steps. Build your real estate agent website today for free.
