Setting Up Google Business Profile For Enhanced Real Estate Brand Visibility

Real estate brand often struggles to build a well-optimized online presence with stiff competition in the real estate market. Potential buyers today have infinite choices when it comes to choosing an agent, which is why you have to prove you are the best in this industry. Rather than spending a fortune on paid ads, you can focus on making a strategic and high-value marketing move that can help you reach out to local buyers and engage with them effortlessly.

One of the best tools that are available in the market to enhance your online business presence is to set up a Google Business profile. This free tool is easy to use and perfect for increasing brand awareness and connecting with potential clients. Before you invest in a real estate marketing platform, let’s find out how setting up a Google business profile for your real estate brand is crucial for long-term growth.

What is Google Business Profile and How It Can Help Your Real Estate Business?

Google Business Profile is a marketing strategy that enables businesses to manage and optimize their business profile on Google. Without having a Google business profile, you cannot gain control over how your business will appear on Google Maps or Google searches. The search result has become significantly important as more and more users switch to online mode and rely on internet searches for almost anything.

By making a Google Business Profile, you can add photos, updates, service details, and more to boost the brand’s visibility and make your business appear on Google searches.  Real estate buyers now rely on internet searches to get the property of their dreams. For instance, one can search “real estate agents in Sydney, top realtors in Sydney,” where Google will show the top three Google business listings. Additionally, Google business profiles are only available to businesses having contact with customers, like those having a physical address.

Though having a well-planned real estate agent website is necessary, setting up a Google business profile can offer immense benefits to meet the needs of the target audience today. This can help your real estate brand reach your target audience more effortlessly and convert more leads to sales. Here are some of the reasons why you must expand your business reach using a Google business profile.

–   Help Engage With Home Buyers Effectively

As more and more users learn about local companies through online search, it is important to note that around 15% of Google business profiles get more than 100 calls in a month. Setting up a Google business profile will help to engage with potential buyers and interact with interested buyers who are actively looking for real estate agents.

Other benefits include direct messages, calls, queries, and feedback that can help users connect with businesses listed on Google business profiles. This ensures that you make communication seamless with your target audience through Google’s business profile.

–   Boost Brand Visibility Using Targeted Keywords

Another benefit of using the Google business profile is that you can make use of specific keywords that are relevant to your services and location to make your business appear at the top of search results.

For instance, if you deal with affordable homes in California, you can include terms like “top real estate agent in California” to boost traffic and help your potential clients reach your profile through relevant searches.

–   Showcase Your Real Estate Brand Offerings

Similar to a social media piece, your Google business profile can help highlight your business and your services to attract new clients. Using this dashboard, you can add business hours, share pictures/videos of houses that are on sale, add updates on recently sold houses, post happy client testimonials, and share updates on any upcoming events.

–   Engage Target Users with Frequent Updates

Another benefit of a Google business profile is that it helps to keep your potential clients engaged with regular updates or content. Posting about new property listings, the latest market trends, open houses, and client success stories on your Google Business Profile can keep your profile active and relevant, delivering more value to your target audience.

–   Capture Local Market Share

Gaining the attention of the local market share is important to make your real estate business successful. With the help of your Google business profile, you can appear in local searches, increasing the chance of reaching more potential clients and giving more local leads.

–   Attract More Audiences with Top-Quality Visuals

By making use of high-quality images and videos for property listings and adding them to your Google business profile, you can capture the attention of the audience. To make it possible, you can hire a professional photographer for high-quality visuals of properties that will enhance your business profile’s appeal.

–   Client Reviews To Boost Engagement

To improve your Google Business profile, you can post client reviews, as they play a huge role in attracting new prospects and engaging existing clients. You can request happy and satisfied clients to give reviews highlighting their experiences, and the same can be posted to build trust with new clients.

–   Keep Track & Refine When Needed

If you want to build your Google Business Profile audience, you need continuous monitoring and updates. You can make use of tools like Google Analytics to help you keep track of interactions with clients and identify areas for updates, such as using tailored keywords, adding new property visuals, etc.

Final Thoughts

After going through the blog, we can understand the significance of having a good Google Business Profile to unlock benefits in helping your business stand out in local searches and build trust with potential clients. However, creating just a profile is not enough, which is why real estate agents must actively monitor their online reputation to boost the positive impact of their digital presence.

To help you set up, optimize, and maximize the benefits of Google Business Profile, you can take the help of BidHom, a reliable real estate auction software that can build your customized real estate website and grow your Google Business Profile audience for better visibility.  Talk with the experts today and take your real estate business to new heights of success with better credibility and enhanced brand awareness.