- May 7, 2024
- Reading time about 5 minutes
No doubt it’s the age of social media and quick sharing. But people would still go and Google your website to check the authenticity of your real estate business. Your real estate website is your digital address, which potential clients would explore to validate the authenticity of your business. That’s why it has to be relevant, informative, attractive, and easy to browse.
The work doesn’t end there. Search engine optimization is also important to rank higher in search engine result pages. Getting discovered by potential clients can be tricky, with so many similar businesses spending on SEO.
This blog will discuss the importance of building a real estate agent website and the role SEO plays in its success.
Your real estate agent’s website is your digital address.
As a real estate agent, you might wonder why you should build your own website when your brokerage might have made you a dedicated page. Not going for your own website makes sense in the initial phase of your business when you are tight on budget and would want to save resources. Once you’ve started to flourish, see it as your own business and invest in a real estate agent website.
Having a real estate agent website can be beneficial in many ways.
1. More flexibility and control
With your own website, you have full control over the look, feel, and design of your website. You can customize it per your brand and get ahead of the constraints on the brokerage’s website.
2. Retain your leads
Any leads generated through your real estate agent website belong to you. You have full control over how you want to nurture and convert them. You will have an authentic lead generation setup in place even if you want to switch brokerages in the future.
3. Differentiation factor
Your real estate agent website gives you the liberty to showcase your specialization and niche expertise. If you specialize in luxury properties or foreclosure properties, you can highlight such listings on your website.
There are multiple considerations for real estate website building that can help you distinguish your business. When looking for real estate website builders to do the job for you, you must research all options thoroughly.
Design Matters.
Matthew, a seasoned real estate agent, built his real estate website last year. He focused on the design aspect because he realized how visitors pay attention to every detail, and even the smallest detail can make or break the deal. He got considerable traffic to his website in the initial months, but the lead generation wasn’t that great. The numbers didn’t sit well.
After he investigated the reason behind it, it was found that the website design was way too confusing for first-time visitors. They found it hard to navigate. Besides, the multimedia took time to load and turned away users due to slagging website performance.
Website design matters in defining the user experience. Focus on easy-to-load designs to ensure there are no delays and glitches. Here are some important tips for ensuring a seamless experience.
1. Menus help visitors find their way around a website, and that’s why you must go for a simplified menu that showcases different pages on your website.
2. Put important contact details like a contact number, email address, office address, and social media plugins on your website for users to reach out to you without any hassle.
3. CTAs, aka calls to action, are important. CTA buttons, after an important section, allow potential clients to act if they are ready without wasting time finding the contact details. It’s the prompt that can capture a lead effectively.
4. Contact forms are an effective tool to capture leads. As soon as you have the contact details of a potential client, you can approach them through emails, phone calls, and SMS. You can put in contact forms like Estate agent near me” on any search engine, and the top results you see in the SERP are excelling in SEO. Now calculate the likelihood that the website results on later pages will be discovered. It’s not quite strong.
5. Maximum users explore the top searches smartly without irking the clients.
SEO is the game-changer.
Search engine optimization isn’t a buzzword that would linger in the real estate online market and fade away. When you search the keyword “real from the SERP, don’t go deeper with their search engine exploration. The top results on a search engine are the result of extensive SEO work. The top real estate agents might be paying to feature in the top searches, while others are using the relevant keywords to increase the discoverability of their websites.
Keywords play an important role in SEO. The right placement, frequency, and genuine spread make the difference. The right keywords bring you higher traffic due to the Google algorithms.
Go for a Tech-Integrated Real Estate Platform
What if we tell you that you can build your own website in a few simple steps and choose from thousands of templates to present your real estate brand authentically? That’s possible with BidHom. BidHom is an online auction platform that allows you to build your IDX and MLS-integrated website for free and start listing properties in an instant.
Our core focus remains on offering you personalization when it comes to selecting real estate website designs. You can easily manage listings, offers, transactions, and auctions through your real estate agent website using BidHom. It will help you differentiate your business from others, as you will be offering much more than just buying and selling. Create your website to get started.
