Essential Real Estate Website Pages to Include for Maximum Lead Generation

Building a mere website is not enough for long-term success, but including relevant real estate website pages and optimizing it for fruitful conversions is important. However, it can be a big challenge to make your business stand out in the competitive real estate market. To generate quality leads, you need lots of hard work, persistence, and patience that can help in creating a funnel for the conversion of one-time users into qualified leads.

Many real estate agents and brokers are making use of conversion optimizations by A/B testing different website elements, and they are proven to help real estate businesses get more leads from their websites. In this blog, we will learn about the importance of real estate lead generation and the pages that must be included in your real estate website to turn it into a lead conversion machine.

Here is the list of the real estate website pages that must be kept in mind while building websites-

–   Home Page

This is undoubtedly the most important page of your real estate website, which means that your website visitors must be able to understand your USP as soon as they visit your homepage. It should also clearly explain why your services stand out from the rest of the crowd and what makes you the best realtor to hire.

Treat the homepage of your website as the website’s curb appeal, as it will act as an invitation for random visitors to check out other parts of the website and engage with you if impressed with what is defined under the homepage. The main features that must be included in the homepage include the top banner, home search bar, navigation, featured listings, communities, client testimonials, recently sold listings, etc.

–   About Us Page

Another important real estate website page is the ‘About’ page, where you describe your real estate experience, your USP, and additional details that can help website visitors understand why they should choose you and work with you. This page will include details such as a detailed bio of you and your team members, your certifications, specialties, goals, USP, lead-capture form, CTA button, etc.

As a real estate agent, you must optimize real estate ‘About’ pages to connect with website visitors better and attain enhanced conversions. Apart from that, you can also add a simple explainer video that showcases how you can help buyers and sellers through your expertise.

–   Smart Property Search with IDX Integration

Ensure that you enable users to search their desired properties using filters based on different aspects like property type, pricing, requirements, etc. Your real estate website must be integrated with an advanced property listing page that can help users find a home that caters to their desired budget and needs.

Take time to optimize this page for better conversion, and you can include many functionalities such as featured listing widgets, social proof, CTA buttons, forms for lead capture, etc.

–   Blogs Page

One of the most effective ways to keep your target audience engaged is to regularly update your real estate marketing website with articles, guides, and insights on the latest real estate market trends. You can also make use of this content to send out to email subscribers, helping you turn your blog posts into a robust lead conversion machine.

Additionally, make sure that you include CTAs and lead capture forms in between the content to generate leads. The best thing about blogs is that they help optimize your website for better search engine visibility, leading to enhanced tanking for your target keywords.

–   Community Pages

Another important page on the real estate website is the community page, which will help boost SEO and lead engagement. These pages are useful for both buyers and sellers as they help in providing many details to both communities.

This page includes detailed information related to the local real estate market, popular neighborhoods, surrounding schools, amenities, events, and other local businesses. Community pages help ensure that potential clients learn about the properties and their surroundings in a better way, leading to faster conversions.

–   Property Valuation Page

Considered a valuable part of the real estate website, a property valuation page can help both sellers and buyers. Home sellers can easily find out how much money they can potentially get for their properties, assisting them in starting the initial phase of their real estate journey.

You can make use of AI-powered property value estimation, where buyers can access the property values before investing in them. This page will help explain how agents can use their local real estate expertise to provide the best estimate of what their property is worth.

–   Real Estate Resources Page

These pages act as the heart of the content on your real estate website, which allows you to showcase the most detailed guides related to the home buying and selling process. Additionally, you can turn these guides into downloadable eBooks and offer them to potential leads in return for their contact details.     

These informative guides can include real estate market reports, infographics, videos, and in-depth information about the community. The website visitors who download these guides can be targeted with customized thank you pages where they will be asked to get in touch for any additional information.

Final Thoughts

After going through the real estate website pages that are important for business success, it can be found that we must make use of strategically placed CTAs, suitable social proof, easy navigation, and mobile responsiveness. Ensure that you go through the pages mentioned above to help improve the conversion rate and convert website visitors to paying clients.

BidHom is a reliable real estate auction website provider, which is known for helping realtors across the globe build customized websites with desired web pages. Each real estate website page is created exclusively to fulfill business needs by using relevant content to optimize the pages in the right way. If you are struggling to boost your real estate business presence and generate high-quality leads, connect with our experts today to build top-notch real estate website pages for maximum lead conversions.