- July 19, 2024
- Reading time about 6 minutes
John, a thriving agent from Illinois, just built his real estate agent website using BidHom, and that is what he had to say:
“If you want to build a highly personalized real estate agent website without having to know much about website development, BidHom is for you.”
His journey with BidHom started when he searched for a robust website builder online that didn’t require him to get into the technicalities. But obviously, he needed a simplified website builder with an easy-to-use interface.
“I have built a trusted real estate brand, and I want my website to resonate with that.”
Ease and customization—these two requirements came across loud and clear in initial interactions. In the real estate tech solutions market, custom real estate website builders aren’t that easy to find. BidHom struck the right chord at the right time.
Let’s find out if customization is the key to real estate success or if template real estate agent websites would do the job just fine for your business.
Custom Real Estate Website
A custom real estate website is the one that allows an agent to have complete control over how their website looks, feels, and conveys. With custom designs, layouts, and sections, a realtor can decide how they want to brand their real estate agent website. If your website aligns with your brand image and conveys your brand message in the most accurate way, it can produce great results for your real estate business.
Let’s find out why a realtor must choose a customer real estate website because of its vast benefits.
Unique Brand Identity
A custom real estate agent website can be easily aligned with the brand image. By customizing the look and feel of the website, you can create a unique brand identity for your business to stand out in the highly competitive market.
Besides, a custom real estate website looks professional and structured. It helps realtors build credibility as a brand among their existing and potential clients.
Enhanced User Experience
User experience is the only factor that defines the success of a website these days. When you choose to customize your real estate agent website, you can thoughtfully approach the design and navigation. Users want ease and comfort. A real estate website should be easy to navigate and have an attractive design to entice visitors.
Custom website builders allow you to decide the color theme, section placement, content, graphics, and overall feel of the website. All these factors collectively ensure a smooth user experience.
Improved SEO
Search engine optimization is necessary to ensure that your real estate website ranks higher in the search engine results pages. By using the keywords in your content and focusing on local keywords for certain graphical locations, you can drive traffic to your website.
Improved SEO can increase your website’s visibility and place it higher in the SERP. It can work wonders for lead generation, leading to more business and revenue.
Lead Generation and Conversion
A custom real estate agent website can turn into a lead magnet if you place contact forms, CTAs, and chatbots strategically. Contact forms are an effective way to collect visitors’ data and generate leads. If placed wisely, they can generate quality leads for the business. Well-placed call-to-action buttons remind users to act and start a communication trail with the business. AI-powered chatbots can provide effortless user support and resolve clients’ queries in real time to engage them.
IDX and MLS
Custom real estate website builders like BidHom offer interesting avenues for integrating IDX and MLS into your website. Internet Data Exchange (IDX) allows you to integrate Multiple Listing Services (MLS) databases into your website to feature the most recent listings. It reduces the manual effort and largely automates listing management.
Before you decide, let’s look at the benefits of template real estate agent websites.
Template Real Estate Website
If you are a relatively new player in the real estate market, you would want to take each step wisely. Investing a huge sum in website development can put an additional overhead burden on you. However, the need for a real estate agent website cannot be denied. Having a digital presence is a must to generate business, even if you are a small-scale agent or broker.
Template real estate websites are easy to build and involve little cost. Let’s discuss its benefits in a little detail.
Cost-Effective Option
There is little or no initial investment involved in template real estate website building. As there are no development costs involved, it’s a viable option for realtors with a budget mindset.
Testing and Reliability
As these templates are tested by many users and updated based on users’ feedback, they are streamlined for different devices and browsers. The community feedback must have helped the real estate website builder identify bugs and fix lags in a timely manner.
Flexibility
As most template website builders offer many templates to choose from, realtors can experiment a little without incurring development costs. The flexibility to experiment with the design without any additional cost or commitment makes template websites a breeze.
Now that you know the major differences between custom and template real estate agent websites, you really don’t have to make a choice.
Get the Best of Both Worlds with BidHom
If you are a small realtor wanting to join the digital transformation wave but don’t have a big budget to set up your website, you can build it for free using our real estate website builder. It costs nothing to build a website using BidHom without compromising on customization. BidHom is an emerging real estate auction software that blends the features of custom and template website builders to empower realtors of every scale. As an established real estate business, you can choose our enterprise plan with robust features and support. As a real estate agent or broker, you can choose our auction and broker plans, respectively. BidHom allows you to personalize your real estate agent website seamlessly without having to get into the technicalities.
