- April 7, 2025
- Reading time about 7 minutes
In the fast-paced, ever-competitive world of real estate, agents rely heavily on digital tools to streamline operations, boost client engagement, and gain a competitive edge. From lead generation and customer management to document automation and property showcasing, there’s software for every task today.
So, what software real estate agents use?
In this blog, we’ll look at the top real estate software solutions used by agents in 2025, including CRM tools, property listing software, free real estate auction websites, and more. We’ll also show you how to choose the right tool—and why BidHom is emerging as a smart, future-ready solution.
Key Features Real Estate Agents Look for in Software
Before diving into the list, here are a few key functions that agents typically seek in real estate tech:
- CRM (Customer Relationship Management)
- Lead generation and tracking
- Property listing and syndication
- Marketing automation (emails, texts, social posts)
- Document management
- Auction and bidding platforms
- Transaction coordination
- Reporting and analytics
These features help agents focus more on closing deals and less on manual tasks.
1. Real Estate Bees – Best for Networking & Marketing
Real Estate Bees offers a robust platform aimed at helping professionals build their brand, connect with others, and generate leads.
Key Features:
- Pro Directory to showcase your services
- Lead Marketplace for buying and selling leads
- Property Marketplace for listings
- DispoBlast email marketing tool with 98% deliverability
Pricing:
- Free to join the Pro Directory
- Lead costs vary from $20–$300
- Property listings: 1 free/month; paid plans from $37/month
- DispoBlast starts at $0.25/contact
Best for: Agents looking for more visibility and passive lead flow.
2. Real Geeks – Best Listing Platform
Real Geeks combines IDX websites, lead capture, and CRM capabilities, making it a one-stop shop for solo agents or small teams.
Key Features:
- Built-in CRM and lead nurturing workflows
- SEO-friendly IDX websites
- Facebook & Google PPC integration
- Mobile apps for client engagement
Pricing:
Custom pricing based on features and business size (demo required)
Best for: Agents wanting an out-of-the-box lead generation engine.
3. RealtyJuggler – Best Budget-Friendly CRM
RealtyJuggler has carved out a niche as a super affordable, task-focused CRM designed specifically for real estate pros.
Key Features:
- Contact & prospect tracking
- Drip email campaigns
- Deal pipeline and commission tracking
- Calendar sync and reminders
Pricing:
$179/year flat fee (comes with a free trial)
Best for: New agents and solo professionals looking for value.
4. kvCORE – Best Enterprise CRM for Brokerages
kvCORE is a powerful, AI-backed platform that caters to larger brokerages and high-volume teams.
Key Features:
- Smart CRM with behavior tracking
- IDX-integrated websites
- Marketing automation suite
- Transaction management tools
- Predictive analytics
Pricing:
Varies based on team size and features; enterprise contracts common
Best for: Teams and brokerages needing scalability and customization.
5. Zurple – Best for Lead Engagement
Zurple is engineered to make agents look hyper-responsive and personal in their lead nurturing.
Key Features:
- Automated conversation starters
- Individualized property alerts
- Deep behavioral analytics
- Smart email and text outreach
Pricing:
Custom quotes based on market area
Best for: Agents who already have leads and want to convert more of them.
6. BoomTown – Best for Growing Teams
BoomTown is designed to help mid-to-large-size teams scale their operations with ease.
Key Features:
- Lead generation and advertising
- CRM with lead routing
- IDX website
- Back-office tools for brokers
Pricing:
Starter plan from ~$1,000/month
Best for: Growing teams needing a mix of marketing, CRM, and backend tools.
7. BidHom – Best Real Estate Auction Platform for Agents & Brokers
If you’re looking for something beyond just a CRM or marketing tool, BidHom is a top-tier real estate auction platform and property listing software rolled into one.
BidHom offers agents, brokers, and real estate firms a powerful toolkit to list, manage, and auction properties online. Designed to help professionals run white-label real estate auctions from their own website, it transforms a simple listing into an active opportunity.
Key Features:
- White-label real estate auction software
- Lead capture and client registration
- CRM and bid tracking dashboard
- Reserve and Buy Now options
- Property listing integration with marketing tools
- Free real estate auction website setup for qualified users
- Custom branding and domain integration
Pricing:
Custom pricing based on features and volume. Some features like listing and auctions may be available free under specific plans.
Best for: Agents, brokers, and agencies who want to stand out and turn passive listings into active bidding opportunities.
BidHom doesn’t just list properties—it brings them to life with urgency, action, and transparency. It’s especially ideal in competitive markets or when selling distressed, investment, or time-sensitive properties.
Think of BidHom as that friend who always has a plan and knows how to create a buzz. In a sea of static listings, it’s your tool to spark activity, get eyes on your property, and most importantly— close faster.
8. Follow Up Boss – Best for CRM Simplicity
Follow Up Boss is a CRM built to simplify and automate real estate follow-ups without drowning agents in complexity.
Key Features:
- Syncs with Zillow, Realtor.com, Facebook leads
- Automated texts, emails, and call reminders
- Lead assignment and team tracking
Pricing:
Starts at $69/month per user
Best for: Agents who already have lead pipelines but struggle with conversion.
How to Choose the Most Suitable Software for Your Real Estate Business
Here’s the thing—there’s no one-size-fits-all solution. Picking software is like choosing a business partner. You need chemistry, shared goals, and the ability to scale together.
So how do you figure out which one’s your match? Here are six very real-world cues to consider:
1. Understand Your Daily Pain Points
Start with your biggest bottlenecks. Is it keeping up with leads? Managing listings? Juggling five tools that barely talk to each other? Your best software should take the weight off where it hurts most.
2. Consider Where You Are in Your Journey
New agent? You might lean toward simpler CRMs like RealtyJuggler. Growing team? BoomTown or kvCORE could be a better fit. Want to drive urgency and move inventory faster? BidHom might be your answer.
3. Look for Flexibility & Integrations
You don’t want to outgrow your tool in a year. Think long-term. Does it integrate with your MLS? Does it play nice with your email system, calendars, marketing tools?
4. Make Sure It Works On-the-Go
Let’s face it—most real estate work doesn’t happen at a desk. Mobile usability is huge. Can you check offers while showing a property? Respond to leads from a café?
5. Don’t Fall for Flash—Focus on ROI
Free sounds good until it starts costing you time and lost deals. Instead of just price, ask: How many more listings will I win? How many hours will I save? What’s the cost of not having this tool?
6. Ask the Support Question
Because tech is only as good as the humans behind it. A fast support team, onboarding guidance, and real-person answers can make or break your experience.
Final Word: Why BidHom is Worth a Closer Look
At the end of the day, most tools on this list promise efficiency. But BidHom? It also vouches for momentum. In a market where attention is fleeting and urgency is gold, BidHom gives your listings a heartbeat.
It’s more than just a property listing software or a free real estate auction website—it’s a way to energize your brand, show clients you’re ahead of the curve, and get properties seen and sold.
If you’re an agent or broker tired of “just listing,” maybe it’s time to start auctioning with purpose.
Explore BidHom today—and let your next listing do more than sit pretty.
