- October 29, 2024
- Reading time about 5 minutes
When realtors choose technology as their main growth driver, they want to go for the best possible option in the market. However, the decision-making isn’t that simple and easy. With so many options in the market, realtors might get confused about which real estate software will cater to their unique needs more aptly. Knowing your requirements is the only way to navigate this challenge.
Both BidHom and Real Geeks are promising real estate software in the market. But here’s the twist: each takes a wildly different approach to helping real estate professionals succeed. BidHom is the go-to for auction-driven powerhouses, while Real Geeks masters the art of lead generation and CRM. Let’s dive in and see where each one shines, helping you pick the perfect tool for your goals.
Core Purpose: Auction Mastery vs. Lead Building
BidHom is real estate auction software built for competitive bidding. It is all about providing the best auction experience possible, controlling everything from the type of auction to the branded user experience. Your auctions with BidHom are not just listings—they’re events that draw serious bidders and really increase property visibility.
Real Geeks, on the other hand, is a lead-generation tool. This system is designed for agents to establish relationships with clients using CRM tools, IDX-powered websites, and automated follow-ups. If your strategy is based on lead nurturing instead of live bidding, Real Geeks has the tools to keep your client list growing. However, BidHom does the same for you, along with offering auction options that can help your business when you decide to scale your business.
Feature Lineup: Auction-Ready Power vs. CRM and Lead Conversion
BidHom is not just about online auctions. It’s much more than that. It’s a complete technology solution for realtors. Let’s have a look.
· Auction Flexibility: From open to sealed bids, BidHom enables you to control the setup for auctions and meet adaptable client needs for all kinds of property.
· White-Labeled Sites: BidHom allows you to build a white-labeled platform that resonates with your brand identity and ethos.
· Real-time analytics: It allows you to track a bid as it happens along with tracking bidder involvement and leverage that insight to increase competition. With BidHom, you have real-time data, allowing you to be in sync with the action.
· MLS and IDX Integrations: BidHom integrates with MLS and IDX, maximizing visibility, thereby helping the agents endorse their properties to the right people from day one.
Real Geeks, on the other hand, offers similar functionalities but with more focus on lead generation.
· Lead Capture + CRM: It captures leads and integrates well with CRM, so an agent can collect leads and monitor them from a centralized dashboard.
· Real Estate Agent Website: Their IDX-enabled sites are optimized to turn visitors into leads, making it ideal for agents who want the capture of client information in the early stages.
· Automated Marketing: Real Geeks connects agents with prospects through automated email and social campaigns.
Control of Branding and Customization through Branded Sites over Templates
With branding, you’re in control with BidHom. The auction sites are white-labeled; your brand takes center stage in the experience so that everything—from layout to bidding interaction—embodies your agency’s style. It’s great for agents who want to own everything about the look, feel, and execution of each auction.
Real Geeks, on the other hand, offers IDX templates that are customizable, although lead generation is the point of the system. It’s a good choice for agents wanting to make sure their branding is as consistent as possible because the customization options are geared mostly toward keeping clients rather than auction experiences.
UX: Ease of Auction-centric Compared with Relationship Management
BidHom streamlines user experiences through its auctions. Configuration, bidding, and tracing can be easily conducted concerning one event or multiple listings on this platform. It aspires to make the process straightforward yet fun.
Real Geeks is all about the interface that manages client relationships with CRM tools, lead follow-up, and everything that comes along with being an agent-focused lead nurturing tool, i.e., drag-and-drop functionality, quick access to contact details, and history of interactions.
ROI and Long-Term Impact: Auction-Driven Revenue vs. CRM-Driven Client Growth
For auction-focused agents, ROI comes from creating high-impact auctions that maximize bid activity and enhance brand presence. With BidHom’s real-time analytics, agents can make data-driven adjustments to refine strategies and drive up the value of each auction.
Real Geeks’ ROI is based on long-term relationship-building. Its CRM and lead-gen features pay off by growing the client list over time, making it ideal for agents focused on repeat business and referrals rather than one-off auction events.
The Bottom Line: Why BidHom Takes the Lead
If auctions are the focus, then BidHom brings the features, control over branding, and data insights to make each auction a success. Its design is actually auction-first with an IDX website for realtors, white-label capabilities, and real-time analytics, which exactly give what is needed to make an optimized auction strategy for dominating auctions and building up a solid brand for the agents.
Choose the real estate software that aligns with your vision and get the results that make your brand stand out. With BidHom, you’re positioned to lead the auction market with power and style.
Get in touch with us to know more about how BidHom can transform your real estate business.
