- July 26, 2024
- Reading time about 6 minutes
Everyone can run a successful business, but building a brand that clients recognize and stick with is a whole new ball game. With so many agents eyeing the same deals and clients, it has become vital to distinguish yourself from other real estate businesses. While a few realtors realize the importance of an enticing real estate website design, others have leaped toward technology. There’s a promising increase in the number of realtors who have invested in a listing management platform.
Building a real estate brand, however, is much more than building a real estate agent website. This blog will discuss the comprehensive guide on building a real estate brand.
Why It’s Important to Build a Real Estate Brand?
Real estate is a bullish market with a continuous tug of wars for the clients and best margins. To stand out and generate great profits, realtors must work on brand building. Let’s find out why it’s important.
1. It sets you apart.
Buyers and sellers aren’t short of options when it comes to finding a real estate agent. Online mode of business has made it even more complex as there are no longer any demographic barriers. Why must a client choose you? The answer lies in branding. It’s important to convey how unique your business is and why they must choose you over your competitors. By establishing your unique selling proposition, you can stand out in a cluttered market.
2. It builds credibility.
The client may know that you can help them sell a property, but establishing how you are the most expert real estate business to do the job is what credibility is about. Reliability and trustworthiness cannot be built instantly. The legacy brands have taken years to brand themselves as the experts.
3. It helps in building loyalty.
Client retention works slightly differently in the real estate sector. Not every day, a buyer buys a house, or a seller sells a property. Apart from them coming back to do business with you, it’s also about turning them into your brand advocate. When you establish your real estate business as a distinguished brand, your existing clients tend to speak more about their positive experiences.
4. It creates a great presence.
It’s the digital world. Buyers are looking for their desired property online, and sellers too want to explore the online market to get the best price. By creating a real estate agent website, you can create a brand image online. Potential clients see it as an affirmation of what they have heard about your business. Having a digital presence isn’t a perk anymore, it’s the need of the hour.
In short, building a brand helps you stay in the business for a long time and tackle the bottleneck competition successfully. Branding your real estate business is a complex task, and here’s how you can navigate the terrain.
A Blueprint to Building Your Real Estate Brand
The journey from being a thriving real estate business to becoming a leading brand goes through a detailed and well-planned path. Let’s discover each step one by one.
Identify Your USP
You cannot be a jack of all trades. Having diversity in your service portfolio is not at all bad, but not all services can be branded. You must identify your core expertise in order to market it as your unique selling proposition. Ascertain whether you are skilled in luxury properties, distressed listings, or have a vast network in a particular region. Knowing your plus points will help you spot your USP.
Once you have done that, you must spend time preparing a clear view of your target audiences. Understand who your target audiences are and what their needs are.
Prepare Your Brand Kit
Before you wonder what, a brand kit is, here’s something you all can relate to. In all your promotional material, you must have followed a color theme, logo, and tone of voice. If yes, you have created your brand kit.
A brand kit, or brand style guide/brand identity kit, is a set of resources ensuring uniform branding across all platforms and materials. It generally contains your logo, color scheme, fonts, images, and rules for their use to maintain consistent brand representation.
Create a Robust Real Estate Agent Website
Having a digital presence is the first step toward brand success. You must create a user-friendly real estate agent website to showcase your listings, services, and proven expertise. There’s no need to get into legacy website development processes. The new-age real estate website builders like BidHom allow you to build a custom real estate agent website in some simple steps. Right from creating an enticing real estate website design to deciding different sections, website creation would demand your involvement. By choosing a website builder to set up your website, you get an intuitive dashboard to manage different aspects of website development.
Make a Social Media Presence
Social media platforms are where potential clients are. To expand your reach and network, you can leverage social media platforms. By displaying your listings on leading social media platforms, you can reach relevant audiences in a shorter period.
In order to create a powerful social media presence, always start with identifying the right platforms where your target market is present, like Facebook, Instagram, and LinkedIn. It’s important to maintain brand consistency on social media platforms as well. By posting HQ pictures of the properties, sharing videos, and sharing industry facts, you can engage the followers. The analytics tools will help you monitor the performance of your posts.
Utilize Clients’ Feedback
The story of every satisfied client must feature on your real estate agent website. The clients’ testimonials work as the most credible words of affirmation for the potential clients. By featuring testimonials on your website, you can build instant credibility.
Ascertaining all above factors while running a thriving real estate business can be tiresome. That’s why you must opt for a real estate website builder that offers a complete branding solution.
BidHom is a leading real estate agent website builder and auction platform that offers customized solutions for listing, auction, transaction, and offer management. It comes with ready-to-use website templates and advanced content management tools for you to design your website per your brand requirements.
