- May 24, 2024
- Reading time about 6 minutes
Your best bet to get discovered by potential homebuyers and sellers is the SEO work you do with your website. Keywords are the key to enhancing visibility on search engines and generating the desired number of leads. As a broker or agent who has recently built their website using a real estate website builder, boosting your website’s ranking must be the top thing on your list.
This blog will reveal the top real estate keyword ideas to boost website rankings, how to best use them, and how to ace SEO for your real estate business.
Real Estate Keyword Ideas: An Overview
Real estate keywords are specific words and phrases a business uses in its website content and other content marketing forms to reach its target audience. Real estate keywords are the words buyers, sellers, and investors use to search for their desired properties or deals on the internet. Realtors can use these keywords to optimize their content across different platforms. There can be different categories of real estate keywords:
1. Location-Based Keywords
· City or Town Name
· Neighborhood Name
· Zip Code
2. Property Type Keywords
· General
· Specific
3. Transaction Type Keywords
· Buying
· Selling
· Renting
4. Features and Amenities Keywords
· Interior Features
· Exterior Features
· Community Features
· Financial and Investment Keywords
· Affordability
· Investment
5. Lifestyle Keywords
· Family
· Retirement
· Luxury
6. Real Estate Services Keywords
· Agents and Brokers
· Mortgage and Financing
· Property Management
7. Search Intent Keywords
· Informational
· Navigational
· Transactional
Best Keywords for Real Estate Websites
Knowing what your potential clients are looking for can help you use the right keywords. What if we told you the top real estate keywords across different categories? All you must do is optimize your content by placing these keywords strategically. Let’s have a look at the top 50 real estate keyword ideas to optimize your website for the best lead generation.
Real Estate Agents & Realtors
1. Top real estate agents near me
2. Realtors in [city]
3. Hiring a real estate agent
4. Realtor commission rates
5. Real estate agent fees
6. Realtor reviews
7. Experienced Realtor
8. Certified Realtor
9. Licensed Realtor
10. Realtor services
Property Selling Keywords
11. Selling my house quickly
12. House selling process
13. Sell your home for cash
14. Commercial real estate auction
15. Houses for sale in camas wa
16. Virtual home tours
17. Foreclosures near me
18. Negotiating home sale price
19. Selling property as is
20. Distressed properties for sale
21. Bank owned Homes for sale near me
22. Home auctions florida
23. Homes close to me for sale
24. How to win a bidding war on a house
25. Realty for sale
26. Small houses for sale near me
27. Affordable houses for sale near me
28. Buying a vacation home
29. Renting vs buying a house
30. What credit score is needed to buy a house
MLS & Listings
31. How to list on MLS without an agent
32. MLS listing optimization
33. MLS listing photo tips
34. MLS listing descriptions
35. Multiple listing services
Home Valuation & Appraisal
36. Home estimate
37. How much is my house worth
38. Home inspection checklist for sellers
39. Home valuation
40. Best home improvements to increase value
Financing
41. Down payment assistance programs
42. Mortgage rates forecast
43. Loan preapproval vs prequalification
44. Types of home loans
45. Closing costs
Investment
46. Real estate investment properties
47. Investment property for sale
48. Real estate investment portfolio management
49. Real estate investment taxation
50. Real estate investment exit strategies
How to Research for More Real Estate Keyword Ideas?
Keywords are always revolving and getting changed per their rankings. That’s why it becomes important to always stay involved in proactive keyword research. Keyword research is an ongoing effort where realtors keep refreshing their content with relevant keywords. The question arises as to how an agent or broker can achieve that. Let’s find out.
1. Utilize SEO Tools
There are multiple SEO tools that can help you with keyword research. Here’s a list to help you get started.
| Feature | Ahrefs | Moz | Semrush |
| Keyword Research | Yes | Yes | Yes |
| Traffic Potential Calculation | Yes | No | Yes |
| SEO Tools | Yes | Yes | Yes |
| Competitive Research | Yes | Yes | Yes |
| Domain Analysis | Yes | Yes | Yes |
| Local Keyword Search | Yes | Yes | Yes |
| National Keyword Search | Yes | Yes | Yes |
| SEO Audits | Yes | Yes | Yes |
| Free Tools Available | Limited | Yes | Limited |
| Backlink Analysis | Yes | Yes | Yes |
| Rank Tracking | Yes | Yes | Yes |
| Content Explorer | Yes | Yes | Yes |
| Site Explorer | Yes | Yes | Yes |
| Pricing | Medium to High | Medium to High | Medium to High |
| Ease of Use | High | High | High |
| Additional Features | Content Gap Analysis, SERP Analysis | On-Page Optimization, Link Explorer | PPC Data, Social Media Management |
2. Google Keyword Planner
Google Keyword Planner is a great resource for searching for trending keywords. Its various features will let you know about the top searches made by users, keyword ideas, cost associated with the keyword and much more. By considering these top searches as keywords, you can optimize your real estate website’s content.
3. Use AI for Keywords
By using leading AI tools like ChatGPT and Google Gemini, you can search for top real estate keyword ideas and incorporate them into your content across different channels.
Where to Use Real Estate Keywords?
Using keywords in the content won’t help your SEO ranking. Overstuffing or illogical usage of keywords might lead to content redundancy. Ask yourself the following questions while using real estate keywords in your content:
· Is the content relevant to the intent?
· Is the content helpful for the target audiences?
· Does it cover the topic comprehensively?
It would be best to consider these considerations while using keywords in content pieces. You can place real estate keywords in the following places:
· URL
· Page Title
· Page Content
· Meta Descriptions
· Image Titles
· Image Alt Texts
Ace SEO with a Premium Real Estate Website Builder
Imagine building your real estate website using a tool that makes keyword research and SEO a breeze for you, BidHom is one such auction platform that allows brokers and agents to build their real estate websites and list their properties with robust transaction and offer management.
Its marketing automation and convenient content management capabilities make it an absolute favorite of realtors who want to enhance their SEO standings.
If you are a realtor aiming to use keywords to improve your SEO rankings, BidHom can help you build an SEO-friendly real estate website. Get started today—it’s free.
