Top 50 Real Estate Keywords to Boost Your Website Rankings

Your best bet to get discovered by potential homebuyers and sellers is the SEO work you do with your website. Keywords are the key to enhancing visibility on search engines and generating the desired number of leads. As a broker or agent who has recently built their website using a real estate website builder, boosting your website’s ranking must be the top thing on your list.

This blog will reveal the top real estate keyword ideas to boost website rankings, how to best use them, and how to ace SEO for your real estate business.

Real Estate Keyword Ideas: An Overview

Real estate keywords are specific words and phrases a business uses in its website content and other content marketing forms to reach its target audience. Real estate keywords are the words buyers, sellers, and investors use to search for their desired properties or deals on the internet. Realtors can use these keywords to optimize their content across different platforms. There can be different categories of real estate keywords:

1. Location-Based Keywords

· City or Town Name

· Neighborhood Name

· Zip Code

2. Property Type Keywords

· General

· Specific

3. Transaction Type Keywords

· Buying

· Selling

· Renting

4. Features and Amenities Keywords

· Interior Features

· Exterior Features

· Community Features

· Financial and Investment Keywords

· Affordability

· Investment

5. Lifestyle Keywords

· Family

· Retirement

· Luxury

6. Real Estate Services Keywords

· Agents and Brokers

· Mortgage and Financing

· Property Management

7. Search Intent Keywords

· Informational

· Navigational

· Transactional

Best Keywords for Real Estate Websites

Knowing what your potential clients are looking for can help you use the right keywords. What if we told you the top real estate keywords across different categories? All you must do is optimize your content by placing these keywords strategically. Let’s have a look at the top 50 real estate keyword ideas to optimize your website for the best lead generation.

Real Estate Agents & Realtors

1. Top real estate agents near me

2. Realtors in [city]

3. Hiring a real estate agent

4. Realtor commission rates

5. Real estate agent fees

6. Realtor reviews

7. Experienced Realtor

8. Certified Realtor

9. Licensed Realtor

10. Realtor services

Property Selling Keywords

11. Selling my house quickly

12. House selling process

13. Sell your home for cash

14. Commercial real estate auction

15. Houses for sale in camas wa

16. Virtual home tours

17. Foreclosures near me

18. Negotiating home sale price

19. Selling property as is

20. Distressed properties for sale

21. Bank owned Homes for sale near me

22. Home auctions florida

23. Homes close to me for sale

24. How to win a bidding war on a house

25. Realty for sale

26. Small houses for sale near me

27. Affordable houses for sale near me

28. Buying a vacation home

29. Renting vs buying a house

30. What credit score is needed to buy a house

MLS & Listings

31. How to list on MLS without an agent

32. MLS listing optimization

33. MLS listing photo tips

34. MLS listing descriptions

35. Multiple listing services

Home Valuation & Appraisal

36. Home estimate

37. How much is my house worth

38. Home inspection checklist for sellers

39. Home valuation

40. Best home improvements to increase value

Financing

41. Down payment assistance programs

42. Mortgage rates forecast

43. Loan preapproval vs prequalification

44. Types of home loans

45. Closing costs

Investment

46. Real estate investment properties

47. Investment property for sale

48. Real estate investment portfolio management

49. Real estate investment taxation

50. Real estate investment exit strategies

How to Research for More Real Estate Keyword Ideas?

Keywords are always revolving and getting changed per their rankings. That’s why it becomes important to always stay involved in proactive keyword research. Keyword research is an ongoing effort where realtors keep refreshing their content with relevant keywords. The question arises as to how an agent or broker can achieve that. Let’s find out.

1. Utilize SEO Tools

There are multiple SEO tools that can help you with keyword research. Here’s a list to help you get started.

Feature	Ahrefs	Moz	Semrush
Keyword Research	Yes	Yes	Yes
Traffic Potential Calculation	Yes	No	Yes
SEO Tools	Yes	Yes	Yes
Competitive Research	Yes	Yes	Yes
Domain Analysis	Yes	Yes	Yes
Local Keyword Search	Yes	Yes	Yes
National Keyword Search	Yes	Yes	Yes
SEO Audits	Yes	Yes	Yes
Free Tools Available	Limited	Yes	Limited
Backlink Analysis	Yes	Yes	Yes
Rank Tracking	Yes	Yes	Yes
Content Explorer	Yes	Yes	Yes
Site Explorer	Yes	Yes	Yes
Pricing	Medium to High	Medium to High	Medium to High
Ease of Use	High	High	High
Additional Features	Content Gap Analysis, SERP Analysis	On-Page Optimization, Link Explorer	PPC Data, Social Media Management

2. Google Keyword Planner

Google Keyword Planner is a great resource for searching for trending keywords. Its various features will let you know about the top searches made by users, keyword ideas, cost associated with the keyword and much more. By considering these top searches as keywords, you can optimize your real estate website’s content.

3. Use AI for Keywords

By using leading AI tools like ChatGPT and Google Gemini, you can search for top real estate keyword ideas and incorporate them into your content across different channels.

Where to Use Real Estate Keywords?

Using keywords in the content won’t help your SEO ranking. Overstuffing or illogical usage of keywords might lead to content redundancy. Ask yourself the following questions while using real estate keywords in your content:

· Is the content relevant to the intent?

· Is the content helpful for the target audiences?

· Does it cover the topic comprehensively?

It would be best to consider these considerations while using keywords in content pieces. You can place real estate keywords in the following places:

· URL

· Page Title

· Page Content

· Meta Descriptions

· Image Titles

· Image Alt Texts

Ace SEO with a Premium Real Estate Website Builder

Imagine building your real estate website using a tool that makes keyword research and SEO a breeze for you, BidHom is one such auction platform that allows brokers and agents to build their real estate websites and list their properties with robust transaction and offer management.

Its marketing automation and convenient content management capabilities make it an absolute favorite of realtors who want to enhance their SEO standings.

If you are a realtor aiming to use keywords to improve your SEO rankings, BidHom can help you build an SEO-friendly real estate website. Get started today—it’s free.