- April 30, 2024
- Reading time about 5 minutes
The real estate business is opening its doors to international buyers, broadening the scope for global transactions. More and more international buyers are showing interest in buying properties overseas. Not being aware of local norms of real estate, areas around, market prices, and compliance aspects, they will need a local expert they can rely on.
This opens a myriad of opportunities for realtors who want to go global and explore bigger markets. Be it building a real estate listing platform or an online auction tool, they must take every essential point from an international perspective. The first and foremost thing should be removing any kind of language and cultural barriers. The real estate business is different in different countries. A real estate broker or agent can enter this open space and position themselves as credible catalysts for international real estate buying.
This blog post will discuss the winning strategies to attract international clients to your real estate business.
Study Your Target Audience
If you know your client, you can tailor the listings to their taste. The first and foremost thing is to understand your target audience and their standpoint. From learning the client’s culture, religion, and political beliefs to understanding their world outlook, pay attention to all aspects to approach them rightly. Once you’ve done enough research, you can customize your offerings accordingly.
Become a Luxury Market Expert
Foreign real estate buyers usually come with big purses and want to invest in the luxury market. To get into the first line, you should build a reputation in the luxury real estate market. This will also prepare you to deal with international clients. While closing deals in the luxury section, you can understand the preferences, behaviors, and pain points of luxury buyers.
Invest in Digital Marketing
If your potential clients are unaware of your real estate business, there’s no way they will approach you. By investing in digital marketing, you can build your digital presence, ace SEO, and reach your target audience. Just having a real estate website isn’t enough. You must make it SEO-friendly and run targeted marketing campaigns. Put HQ photographs and videos of properties on your real estate website to attract the target audience while adding in-depth descriptions.
Select the Right Time Zone
If you are posting your latest luxury listings on social media or running PPC ads, they must be in perfect alignment with your clients’ time zones. Let’s say you are targeting Italian home buyers. You must choose Central European Summer Time (CET) to run campaigns, post new listings, send emails, and schedule calls.
Emphasize High-Quality Staging
It’s important to stage a house to suit the tastes and preferences of a foreign buyer. Their design preferences might be different than those of domestic buyers. If there’s anything that can offend their sentimental or religious beliefs, they must be removed from the property.
Go Multilingual
Over-clarifying is always good when dealing with international real estate clients. Your management platform must have everything well explained and available in different languages for potential clients to understand. Allow graphics, pictures, and videos to do the major work so that people from across the globe can explore the listings without facing any barriers.
Reply to Inquiries in Real Time
You lose leads when you don’t answer their queries in time. Employing a chatbot on our real estate website is a great way to engage potential clients by providing round-the-clock chat support. AI has truly revolutionized the customer support domain. AI chatbots are efficient and can handle customer queries in real-time.
Share Client Reviews
If you successfully closed deals in the luxury property market or worked with international clients, it’s time to ask them for testimonials and put them on your real estate listing platform. Client reviews work as major validation for potential clients, as they get a fair idea of your credible services through others’ experiences. You can also ask your international clients to record short videos talking about their experiences and share them on social media.
Social Media Adaptability
Social media platforms that are popular in your country might not be as popular in other countries. Instagram reels have become one of the most popular mediums to display properties. However, there are 10 countries that have banned Instagram, including China, Iran, and South Korea. In that scenario, you might miss a dark spot if you haven’t done the research right. You’ll have to identify the local mediums through which you can demonstrate your listings.
Work on Your Real Estate Website
Not only looks but also feel matter on a real estate website. From website design to speed and intuitiveness, everything plays an important role in tapping international real estate markets. The user experience has taken center stage, and that’s why UI/UX has become the top priority for realtors. While building a real estate website, it is important to ensure that the design is easy to load and navigate. There are no lags or delays in the page loading. There are HQ pictures and videos of the listings displayed. The sitemap is well-placed and makes browsing simpler.
Invest in Technology
Business is happening online as geographical borders are fading with the increasing adaptation of technology. A real estate website isn’t enough alone. Investing in an efficient offer management platform changes everything. While targeting international real estate markets, you can emerge as a game changer by investing in an online auction and offer management platform.
Explore New Markets with BidHom
If you’re a real estate business planning to take your business globally, you need to upgrade technologically and differentiate yourself from others. BidHom can help you set up your real estate website and organize auctions online. It’s a listing management platform that effectively manages listings, transactions, auctions, and marketing. Build our free website today.
