- February 26, 2024
- Reading time about 6 minutes
The real estate market is quite competitive making it difficult for real estate businesses to stand out from the crowd. One of the main reasons why most real estate professionals and agents fail to succeed is because there are some mistakes they think least about during property listings. When we talk about perfect real estate listings, there are a few aspects that real estate agents must work on to improve. For instance, the way they communicate and share information about listings.
Apart from having a good real estate agent website, real estate professionals must avoid common mistakes in their property listings, which will be discussed in this blog for better understanding.
Understanding the Basics of Perfect Real Estate Listings & Mistakes to Avoid
As a real estate agent, you must start with the basics of perfect real estate listings. Many experienced real estate professionals can even make mistakes where only slight improvements are needed to make a big difference. Without wasting any further time, let’s dive into the most important mistakes that a real estate agent must avoid in their real estate listings.
1. Not Displaying the Right Info
Apart from covering the basics of the property listing such as the listing price, number of bedrooms and bathrooms, outdoor space, etc., you can take your listing to the next level by focusing on its unique selling points.
You must focus on a few things such as what type of potential buyers will attract the listing, what they would be looking for and what are the qualities that the buyer is looking for in their next home upgrades. Knowing this will help in attracting prospects to your property and making your listing stand out from the other listings in the same category.
2. Using Misleading Language
Another aspect that must be kept in mind is to make the listing as simple as possible. Many agents often make the common mistake of using fancy words to make their listings look more grand. However, using misleading language will not only waste the time of buyers researching and viewing the listing but also can lead to the wrong decision of buying or selling their properties.
As an agent, it’s your responsibility to be truthful and be as clear as possible when you describe the property’s ups and downs. You may feel the need to use flattering language to attract potential buyers with the positive features of the property but you must know that different expressions and phrases can be interpreted differently by the buyers.
3. Poor-Quality Photos/Videos
Photos and videos play a huge role in making your online property listing a success As your audience expects high-quality images and videos from the listing and may even make prospects lose interest if the images are not promising, using good pictures and videos will attract multiple offers.
If your budget allows you, it is a good thing to hire a professional photographer to do the job when the lighting is brightest, clearest, and most flattering in the space. Ensure that you plan your photos & videos in a way that would attract the viewers and also walk them through the main areas as buyers may be interested to see organized pictures for a better experience.
4. Using Too Many Pictures
One disappointment that many potential home buyers may face is when agents use too many poorly organized photos. Many real estate agents wish to show all the beautiful details of their property listing, but it is crucial to keep in mind that you filter images so that it doesn’t become too tedious for the audience to skim through dozens of pictures during their home search.
5. Avoiding Necessary Renovations
Another thing then you can focus on is to review the property and take notes of all the issues particularly those that may pop up during the home inspection. Most homebuyers know that real estate is a big investment and they need a proper inspection before closing the deal.
Don’t wait until they find flaws to take care of or you can speak to sellers about increasing their value by making repairs that are needed before listing their properties.
6. Not Using Drone Pictures
Homebuyers today have high expectations and making use of drone photos can change the way properties are listed. The views that only a drone can capture will showcase the home in such a way that it stands out from the different properties listed in a nearby market or locality.
Drone technology is becoming more affordable nowadays, which is why it’s a good thing to capture photos using a drone to make your listing unique.
7. Ignoring Staging Importance
Many buyers may feel that a well-staged home just looks better only in pictures and not in real. But staging is not only about luxury décor. As a real estate agent, you must ensure that you declutter the property, which will enable buyers to see the home features more precisely and make the overall space look more spacious.
Professional stagers can be a great help in preparing a space to be sold and it is important to remove any personal details like family pictures, wall paintings, and other personalized items before taking pictures or videos of the property to be listed.
8. Too Much Descriptions
Ensure that you don’t add too much content to your property listing rather focus on clarity and concise writing. Though it is great to share as many details as possible, it is important to only share the details that are important and relevant.
Using too much text can be confusing for potential buyers, which is why you must go for a short and focused listing description that showcases the main highlights that buyers are looking for.
Final Takeaways
If you work in the real estate industry, you know how important property listings are. They play a huge role in attracting buyers, which is the first step in the property-selling process. Many real estate agents even the experienced ones often underestimate the power of small details to attract a potential buyer, making it difficult for them to sustain in the competitive real estate market.
To learn about the smallest details that must be considered during your property listings for faster closures, you can connect with the experts of BidHom, a renowned property management software that enables real estate agents & brokers across the globe to unlock higher growth with dedicated real estate websites. Excited to learn more about BidHom to make your real estate business succeed? Book a demo today!
