15 Ideas on How to Get More Leads on Your Real Estate Website

What’s the best place to generate leads for your real estate business?

It has to be your real estate agent website, where potential clients come looking for the right platform to buy or sell properties.

Having an online presence isn’t a luxury anymore. It has become the most effective way to generate authentic leads for your business. For real estate marketing to work, having a highly optimized website is the first step. As homebuyers turn to the internet for their property search, agents who have invested in a relevant real estate agent website get a competitive advantage. A professionally designed real estate website helps attract traffic, engage visitors, and prompt them to act.

This blog will discuss effective ideas to get more leads on your website.

1. Ensure Seamless User Experience

A user comes to your website through a Google search, looking for a property. They couldn’t find the required details like description, photographs, and price easily as the design was too confusing. A negative user experience minimizes the possibilities of lead generation.

Put a good amount of time and resources into building a user-friendly website. Start by organizing your website logically. Create a clear menu, incorporate a search function, and use intuitive navigation to engage users effectively. Here are a few details that can enhance the user experience:

· Accessible contact details, offering multiple ways for users to reach you around the clock.

· Basic forms to record users’ interests and approach them with relevant responses through emails, calls, and text messages.

· A simple verification process will safeguard your real estate website from spam.

· Put all the relevant information a user might seek about business, expertise, reputation, and team on the website.

These effective tips can enhance the users’ experience and turn visitors into leads.

2. Repair the Technical Loopholes

Irksome pop-ups, slow loading speed, and poor mobile layout can put off website visitors, aka potential leads. Technical glitches can impede the user experience drastically. This is what you can do to avoid technical issues on your real estate agent’s website.

· Optimize your website at regular intervals to spot technical bugs and repair them in real-time.

· Implement effective SEO practices to enhance your website’s visibility on search engines.

· Minimize bounce rates by improving the loading speed of your website. Make use of techniques like image compression, caching, and efficient hosting.

· Make your website optimized for mobile users by making it responsive to smartphones and tablets.

· Don’t forget to refresh the design and content of your website regularly to keep it relevant.

3. Integrate IDX on your Website

Time is money. There are no two thoughts about it. Integrating IDX into your real estate agent website can reduce the manual work tenfold. IDX integration allows your website to pull the most recent property data from MLS databases and updates your website every few minutes.

4. Flaunt your Sold Listings

You have done good business; you must showcase it on your real estate agent’s website. The potential clients are looking for some tangible proof that you are a pro at what you do. Sharing the sold listings will help you build credibility. It can build, nurture, and encourage the intent of potential clients.

5. Offer Community Insights

Having community pages on your website can prove quite insightful for potential clients. Information about the neighborhood, like parks, businesses, schools, and more. By providing insights into the local community, you position yourself as a go-to resource for individuals considering a move to the area. Ensure these pages are optimized for relevant keywords to improve visibility in search engine results.

6. Create Landing Pages

Landing pages are a new way to expose potential clients to what they want. If you want to showcase a particular listing and endorse it through real estate marketing, You can run ads on your landing page on various platforms to generate leads for your business.

7. Incorporating Social Proof

Client testimonials, case studies, and success stories go a long way when it comes to building trust and credibility with potential clients. When a user visits your real estate agent website and see what your clients have to say about your business, they tend to take the business further. Incorporating social proof throughout your website reinforces your reputation as a reliable and trustworthy real estate professional.

8. Create Compelling Content

Content is still king when it comes to turning website visitors into qualified leads. First, useful content can bring traffic to your website. If your blogs are useful and offer them some insights, they will engage further. By focusing on addressing frequent questions and concerns that potential clients may have; you can benefit from keyword research to optimize your content for search engines. Consistent and relevant blog posts can attract visitors to your website and generate valuable leads over time.

9. Incorporate Lead Capture Forms

Simple contact forms can get you valuable details. Lead capture forms ask for basic information from the visitors, like their name, email address, and phone number. However, if your real estate agent website isn’t engaging enough and lacks clarity and conviction, users will not share their personal information. In exchange for downloading case studies, e-books, free guides, and reports, you can ask users to fill out the contact form. This way, you will generate qualified leads.

10. Push Towards Registration

Delayed, forced registration is an effective lead-generation tactic in real estate. Visitors can visit a listing page but can access a few details like property photographs, virtual tours, bidding information, and much more only after submitting their contact details. This strategy ensures engagement by offering a taste of premium content upfront while nudging users towards sharing their contact information for fuller access.

11. Use Pop-Ups to Grab Attention

Pop-ups might come across as annoying when they contain irrelevant information. If pop-ups are displayed strategically for endorsing offers, sign-ups, and promotions, they can prove to be lead magnets. These pop-ups can grab the attention of potential clients, reduce browsing abandonment, and prompt them to act.

12. Use Suitable CTAs

Call-to-actions are reminders for visitors to act based on their experience with a real estate website. If there’s more to a section, add a CTA about exploring more. If you think a user might need assistance, add compelling text with an attractive design to guide them to your contact details. CTAs can be used to schedule calls, and meetings, record contact information, and much more.

13. Add a Chatbot

When a query is solved in real time, it increases the chances of generating profitable leads. Live chatbots are an effective way to engage potential clients by offering 24/7 assistance. A lot of homebuyers or sellers might not be comfortable sharing their details unless they get some initial clarity about your real estate business. Chatbots can do that job perfectly.

14. Social Media Integration

It’s the age of instant sharing. Information that can be shared with a click is likely to get massive exposure. Your listings get good exposure when there’s social media integration on your website. Adding social media sharing buttons to the listing pages can give a boost to engagement, as your page will get clicks, which will enhance the chances of lead generation.

15. Incorporate Newsletter

The newsletter subscription is an effective way to capture and nurture leads. You can send periodic newsletter subscriptions to interested recipients to tell them what new listings are on your real estate agent website, what the new offers are, what is happening in the real estate space, what you have accomplished, and what your clients are saying about you. This way, you can boost the recall power of your potential customers.

Turn Your Real Estate Website into a Lead Magnet with BidHom

BidHom is an online auction platform that allows you to make a customizable IDX real estate website to drive traffic and generate a great number of leads. With efficient listing, offer, and transaction management, BidHom is much more than a real estate website builder. With the IDX real estate website, you can choose the most relevant layouts and keep your listings and brand voice in perfect sync with success. Explore more to learn what meets your requirements most aptly.